‘Grafa’ Indoor Plant Kit
2023
My product is a foliar plant spray kit comprised of a water-soluble fertiliser powder with a copper nutrient base (which can also be refilled/sold separately), as well as a spray bottle, a copper measuring spoon/stirrer, and a copper funnel. Users would be able to add the appropriate amount of the powder with water to the spray bottle using the spoon and funnel, and then fertilise their garden by directly spraying plant leaves.
Grafa sells artisan garden tools handcrafted from bronze, hardwood timber, and upcycled copper sourced from Melbourne metal recycling centres.
I aim for my product addition to complement Grafa’s existing range of products, maintain its brand values, consider the ‘wants and needs’ of the brand’s consumers, and uphold the brand’s sustainable, copper-driven mission.
Moreover, its packaging will also reflect this - focusing particularly on the brand’s image and identity, and their environmentally-friendly mission through its design and materials.
